On Tuesday, December 18, 2007, I went to check out the Ski Lift party thrown by the promotion company DubFrequency at the Standard on Flower Street Downtown. The event was their annual holiday party, no cover, with an open RSVP list as a thank you to everyone that has attended their events over the course of the year.

The cards were stacked against the Ski Lift event, as a downpour plagued the city, forcing the promoters to move the event from the hotel’s swanky rooftop lounge to the second floor party room. Expecting a pithy turnout, and hoping to make a quick in and out, I was pleasantly surprised to find a more than respectable crowd. Loyal supporters of DubFrequency weathered the storm in order to make it out for their holiday party. These young promoters bring an oxymoronic air of “accessible exclusivity” to the Los Angeles social scene. Events at trendy spots such as the downtown Standard or Hollywood’s Shag are usually jam-packed, but if you can get on the list the only fiat accompli is the line. Table service is easy, and DubFrequency’s partner Jesse Lee is usually on the scene to help with one’s needs.

The cohesive force of the night was the music–DJ Jayvon and the Cool Kids spun top 40 bangers and mixed in some old school hip hop for a feel-good vibe. The room was far from capacity, which created a certain ease in getting drinks and ample space for dancing. While the event was originally meant to be a huge bash to say thank you to everyone, it turned into more of a relaxed, lounge cocktail party for fans of the promoters and DJs, alike.

For a storm-ridden weeknight the event was relatively successful. Think of a high school party at your parents’ house. Everyone is a little too drunk while having an unpretentious good time. The night was friendlier than most in Los Angeles, as everyone from hipsters to grad students to your average 20-something workaholics mingled together. While this scene is not the norm for DubFrequency, people still made it out and had a good time.

For more information about events like these in the upcoming year, check their website.

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