Zoe and Sage is located on Glendale Blvd. in Atwater Village. The boutique moved to its new location around a year ago and it seems to have gone downhill since then.
When Zoe & Sage was on Hillhurst in Los Feliz, it was admittedly messy and haphazard but at least you could always find an inexpensive bauble or a cute shirt to buy. My friend and I used to walk down every once in a while when we needed a necklace to wear that night or just wanted to buy something. It was easy, guilt-free shopping.
Recently, I trekked over to Atwater Village to check out the new location. The outside seemed nice enough. Zoe & Sage is located in a strip of shops along Glendale Blvd. I found parking easily and walked inside the boutique. The first thing I noticed was that the place is now bigger but somehow messier. It looks as if someone last straightened right after the move.  The second thing I noticed was that there was no one there. Seriously, no one. While I waited for someone to appear, I walked around looking at merchandise, some of it cheaply-made and way overpriced and some of it a good deal. (Note: If you’re going to shop here, you need to be willing to dig to find the steals.)
After a long 15 minutes, a girl walked in, stating breezily that she’d decided to leave for awhile. I wanted to tell her that I could have loaded up my car with the entire contents of the store and driven away before she came back. I wanted to let her know how terrible it is to leave a store empty like that. But, I didn’t. I bought some cheap sunglasses and got out of there.
I don’t think I’ll be back to Zoe & Sage again. Bottom line, I’d rather have to schlep to the Galleria than go back to this place. Not a ringing endorsement.
3125 Glendale Blvd./ 323-906-1874
*photo by me for Cityzine.
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2 responses so far ↓
1 Holden McGroin // Apr 29, 2008 at 11:10 am
So where do you think the good steals are at then?
2 Kendra // Apr 29, 2008 at 12:33 pm
Yo Holden. I liked you on Friends. So, I would stick to DNA, H&M, or any other store with initials in the name. Well, except J. Crew.
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