It’s amazing how much music affects our everyday lives. It’s everywhere. It’s on our computers these days or in some very tiny chips in your iPod but also in campaigns for politics or sports, in class with the little ones as they learn about farm animals, slightly in the background of the most epic Grey’s Anatomy episode… Well, I could go on. The fact that music is constantly surrounding us makes me wonder what a world without it would be like. Music essentially enhances all things in life. It can create intensity whether pleasurable or painful. It can drastically change the tone of a message. It can help us keep memories as one riff in a song brings us back to one moment in time five years ago.
However, as human beings, we all - you - have learned this. This is why we have tightly held onto it and used it to our advantage. Music can be a necessity but its existence is somewhat a privilege to have. So of course, it wasn’t long before the mass media of today has taken in as much as it gives out with music. Technology along with media has changed as we keep discovering and inventing, but what better way to present all of this? Music. The music artists get recognized and the products get remembered. In that exchange both items are considered as something positive (or negative). Whichever way it goes, both have stamped a place in your mind. The consumers, audiences and listeners respond a certain way when media and music are a pair. Today, TV and film is undeniably the new radio:
MacBook Air and Yael Naim
Grey’s Anatomy and The Fray
Old Navy and The Weepies
Pineapple Express and M.I.A.
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