Although there are many places to buy creative T-shirts, it’s almost impossible to get one of a kind t-shirts unless you want them yourself. Now until September 20th at Fred Segal in Santa Monica, they will be combining the powers or artists and apparel companies to create one of a kind apparel for shoppers, with their new “15 Minutes with Alternative.” Abstract watercolorist Matt Sohl will be children’s fabric paints to design one of a kind clothing for buyers.
“The setup’s art-exhibit-esque: 9 of the models mirror an on-display series of interconnected word paintings (”stuff/things”, “steal/spend”, etc), while undisplayed pieces inform the other six — colorful surrealist splotches the artist claims parallel the originals, and are totally not an errant marker-in-the-dryer. 15 more similarly unique pieces are coming via Alternative’s website, and’ll arrive just after labor day…”
Also available both in-store and online: a slew of products from Alternative’s new line of simple, solid-colored gear, including eco-friendly, 5-button cardigans, super soft & thin “burnout” tees, and the 4-button, breast-pocketed “Don” Henley — inspired by a limited man who will hopefully never be reproduced.
Check out the normal Alternative stuff at AlternativeApparel.com
Located at: Fred Segal Flair: 500 Broadway, Santa Monica; 310.451.7139
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